Creative Director and Lead Designer. I build worlds through design, turning product into stories
that move culture.
that move culture.
“Pardon my Passion“ - MUI
I’m Muideen Olamide Ogunmola, a Creative Director and Designer. I build worlds through products and stories. Detroit hustle, Nigerian heritage, and creative resilience fuel everything I create. My work is a combination of design and strategy, where I develop products that support brand identity and plan activations that move culture.
Carhartt x ’47. Randolph x Shelby. Reebok Allen Iverson. These weren’t just designs they were cultural touchpoints. I create concepts, products, and narratives that connect brands to people through detail, heritage, and timing. My role doesn’t end at design I align product calendars with marketing strategies, ensuring every launch lands on story, on time, and with ROI.
“Pardon my Passion but I’m here to create.” That’s not a slogan it’s how I operate. Every brief is an opportunity to shape a product into a world, every launch an immersive experience and event. If your brand is chasing culture, let’s build something that resonates and endures. Let’s be the story and create a world.
PROFESSIONAL EXPERIENCE
RANDOLPH USA | Creative Director - Product & Brand Innovation
Creative Leadership & Vision
- Defined the creative direction, narrative frameworks, and seasonal concept worlds for both Randolph USA and RE: Ranger, unifying product design, photography, marketing, and brand storytelling.
’47 BRAND | Designer & Creative Lead
Creative Direction & Brand Worlds
- Led creative concepts for collaborations with Carhartt, G-Shock, PINTRILL, United Arrows, Black Fives, and multiple MLB/NBA/NFL teams developing campaign stories, visual systems, and retail-ready presentations.
NEW BALANCE | Color, Material & Trend Designer
Creative Exploration & Innovation
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Developed seasonal color narratives and material stories for global running & Kids footwear, rooted in trend research, cultural insight, and palette systems.
Visual Direction & Storytelling
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Designed graphic narratives for Basketball, Hockey, Reebok Classics, Licensed Sports, and DGK Skateboarding crafting visual identities across apparel collections.
Muideenogunmola@gmail.com
Artist Contact Info:
info@yoblocknation.com
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